• Have precise content

    • Ensure that the email content is not too long. It should summarize what the event is about and how it can benefit the leads.

  • Strategic placement of action button

    • The button for the leads to register should be positioned at the top section of the email so that it can be easily viewed by leads without scrolling to the bottom

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  • Action button should directly link to the registration form instead of a general landing page. The lesser the steps needed to register, the better.